During Albertas 75th Anniversary celebrations the outdoors arts focus was entirely on the new Winston Churchill Sq. Keith Ashwell the Edmonton Journal Arts/Entertainment Editor was critical on behalf of Whyte Ave business. He suggested a solution based on the Edinburgh Fringe Festival. We used our productions contingency budget, put the word out and opened 6 productions in Old Strathcona in 1980. Thus was born the most successful innovative theatre festival in North America.
The next year the idea took off and the Edmonton. International Fringe Festival has grown, matured and never looked back ever since. Something Edmonton is legitimately very proud of.